FOR MARKETING TEAMS

Department solution

Grow your brand on what customers actually say.

See how your brand and products compare with rivals, turn happy customers into public reviews and win back the ones who went quiet — all from what customers say in reviews, surveys, social posts and conversations.

Request a Demo → See the questions it answers ↓

Brand & competitor benchmarks
Review growth
Personas & segments
AI win-back campaigns

Tailwell Brand pulse Last 30 days All stores

Reputation Score 0 / 100 ▲ 2

NPS +0 ▲ 3

Average rating 0.0 ★ 2,860 reviews

Customers won back 0 via ReActivate

Grain-Free vs rivals marketplace reviews

AttributeTailwellRival ARival B

Taste·

Ingredients·

Price & value● Watch

Bag & packaging✕ Behind rivals

RISING THIS WEEK

Marketplace review · Laura P. · ★★★★☆

“…the bag never closes properly.”

Bag & packaging — negative

Persona

First-Time Puppy Parent · fastest-growing

The questions marketing asks, answered from every voice.

Reviews, social posts, survey answers and conversations land in one place and are read by the same AI engine — so your answers come from what customers actually say.

How is our brand perceived — and versus competitors?

Track one Reputation Score across every store and source, and compare each product with rivals attribute by attribute.

Reputation Score 81 / 100 ▲ 2

TailwellRival A

Taste

88 · 80

Ingredients

84 · 82

Price & value

69 · 81

Bag & packaging✕ Behind rivals

54 · 77

Reputation ManagementProduct & Competitive Intelligence

See competitor benchmarks

How do we get more positive reviews?

Invite customers who've just told you they're happy to review you — and send unhappy ones to a private recovery instead.

Review us on GoogleReview us on Trustpilot

0–6 Case opened · Store manager

Rated 81 / 100 by our customers★★★★☆

Reputation ManagementSurveys

See how review growth works

Which segments and personas should we target?

Every comment is coded into personas and segments, so you know who is growing, what they care about and what to tell them.

First-Time Puppy Parent28%

feeding advice▲ fastest-growing

Multi-Pet Household34%

bulk value

Value Seeker21%

price & value

Senior Pet Carer17%

joint care

Export as target list

Conversation & Text IntelligenceAI Insights & Predictive Analytics

See how personas are found

How do we win back lapsed customers?

Personalised AI voice calls and WhatsApp conversations reach your most valuable lapsed customers first — with an offer, a booking or an invitation.

Win-back offer · Coupon TAIL-4417 · sent ✓

Appointment · Grooming taster · Harbourside · booked ✓

Event · Puppy social · Millgate · 2 guests registered ✓

ReActivate

See ReActivate

Which journey is hurting NPS?

Ask in plain language and get the drivers behind the score, the journey step where it drops and what fixing it is worth.

ASK AIWhich journey is hurting NPS?

Delivery slots — +2.6 NPS if fixed

AI Insights & Predictive Analytics

See Ask AI

YOUR WEEK WITH CLOUD4FEED

Less digging. More deciding.

Reports arrive on their own, alerts reach the right team the moment something spikes, and the month ends with a summary you can share.

1MONDAY · 08:00

Your brand report is waiting

A weekly email with your scores, rising topics and where rivals pulled ahead.

Weekly brand report · Tailwell

Reputation Score 81 ▲ 2Rising: Bag & packagingRival A leads on price & value

2WEDNESDAY · 14:10

A spike reaches the right team

A burst of negative posts opens a case for your social team, with an AI reply drafted in your brand voice.

Negative mentions ×4 in 6 h · Bag & packaging

Case #7726 · Social team · SLA 4h

AI reply drafted · needs approval

3FRIDAY · 11:30

Ask before you brief the agency

Ask AI which audience is growing and what they talk about.

ASK AIWhich persona grew fastest this month?

First-Time Puppy ParentTop topic: feeding advice

4MONTH END

A summary leadership will read

An Executive Summary with what changed, why, and the recommended next action.

Executive Summary · Tailwell

What changed: Reputation Score ▲2 · NPS ▲3Why: packaging mentions rising on marketplacesWatch: Rival A leads on price & value

Recommended: win back Grain-Free buyers who haven't returned in 4 monthsReActivate

CAMPAIGN STORY · SAMPLE

From launch to loyalty — one loop.

Tailwell · the Grain-Free launch

Customers loved the taste of the new recipe — but kept mentioning the bag. Reading every review, post and survey answer together showed what to fix, what to say in the campaign and who to bring back.

See how product intelligence works

Launch

Grain-Free Adult · stores, app, 2 marketplaces

StoresAppMarketplace AMarketplace B

Launch week

Listen

Marketplace reviews · 1,240

“My dog loves it, but the bag never closes properly.”

Post-purchase survey · NPS 9

“Staff at Harbourside helped me choose the right food for my puppy.”

Instagram · untagged mention

“Our spaniel finished the Grain-Free sample in ten seconds flat.”

Compare

Taste88 vs Rival A 80 ✓ ahead

Bag & packaging54 vs Rival A 77 ✕ behind

Act

Case #7731 · Packaging · Product team Campaign message: lead with taste Shared with Product and the agency

Win back

Try the new recipe · WhatsApp + Voice Redeemed · 318

Rating 4.1 → 4.5 after the new bag

RESULTS FROM REACTIVATE CAMPAIGNS

Win-back that pays for itself.

0×higher conversion than bulk SMS campaigns

0×+return on investment

~0%lower cost than a call-centre campaign

Based on ReActivate customer campaigns. Results vary by brand, audience and offer.

See how ReActivate works

WHAT MARKETING TEAMS TRACK

The measures your brand is judged on.

NPS

How likely customers are to recommend you.

Reputation Score

One 0–100 score across every review source.

Review rating & volume

How many customers speak up, and how they rate you.

Attribute score vs rivals

Where each product wins or trails, feature by feature.

Win-back conversion

How many lapsed customers come back and buy.

BUILT ON

The modules behind it.

01 Listen

Reputation Management & Social Listening

Every review, mention and comment — answered from one place.

One inbox, one Reputation Score, competitor benchmarks and AI replies in your brand voice.

Explore

01 Listen

Product & Competitive Intelligence

See how every product stacks up — attribute by attribute.

Marketplace and store reviews read with a category model and benchmarked against rival products.

Explore

01 Listen

ReActivate — Smart Retention Management

Win back the customers who went quiet.

Personalised AI voice calls and WhatsApp conversations reach your most valuable lapsed customers first.

Explore

03 Insight

AI Insights & Predictive Analytics

Know what to fix first — and who's about to leave.

Driver and journey analysis, summaries, anomaly alerts, predictions and recommended next actions.

Explore

Also used: Surveys → · Conversation & Text Intelligence →

PART OF

Customer Experience

Track every touchpoint, cut churn drivers and close the loop with each detractor.

All teams

100+ companies across 15+ industries run their voice of customer programme on Cloud4Feed.

Every insight shows its sources Your team approves every action Role-based access to personal data

See your brand through your customers' words.

A 30-minute walkthrough set up for marketing: brand and competitor benchmarks, review growth and a sample win-back campaign.

Request a Demo → Talk to sales

Grow your brand on what customers actually say.

The questions marketing asks, answered from every voice.

“How is our brand perceived — and versus competitors?”

“How do we get more positive reviews?”

“Which segments and personas should we target?”

“How do we win back lapsed customers?”

“Which journey is hurting NPS?”

Less digging. More deciding.

Your brand report is waiting

A spike reaches the right team

Ask before you brief the agency

A summary leadership will read

From launch to loyalty — one loop.

Tailwell · the Grain-Free launch

Launch

Listen

Compare

Act

Win back

Win-back that pays for itself.

The measures your brand is judged on.

NPS

Reputation Score

Review rating & volume

Attribute score vs rivals

Win-back conversion

The modules behind it.

Reputation Management & Social Listening

Product & Competitive Intelligence

ReActivate — Smart Retention Management

AI Insights & Predictive Analytics

POPULAR WITH MARKETING TEAMS IN

Retail & E-Commerce

Hospitality & Travel

Automotive

PART OF

Customer Experience

See your brand through your customers' words.

Grow your brand on what customers actually say.

The questions marketing asks, answered from every voice.

“How is our brand perceived — and versus competitors?”

“How do we get more positive reviews?”

“Which segments and personas should we target?”

“How do we win back lapsed customers?”

“Which journey is hurting NPS?”

Less digging. More deciding.

Your brand report is waiting

A spike reaches the right team

Ask before you brief the agency

A summary leadership will read

From launch to loyalty — one loop.

Tailwell · the Grain-Free launch

Launch

Listen

Compare

Act

Win back

Win-back that pays for itself.

The measures your brand is judged on.

NPS

Reputation Score

Review rating & volume

Attribute score vs rivals

Win-back conversion

The modules behind it.

Reputation Management & Social Listening

Product & Competitive Intelligence

ReActivate — Smart Retention Management

AI Insights & Predictive Analytics

POPULAR WITH MARKETING TEAMS IN

Retail & E-Commerce

Hospitality & Travel

Automotive

PART OF

Customer Experience

See your brand through your customers' words.

How is our brand perceived — and versus competitors?

How do we get more positive reviews?

Which segments and personas should we target?

How do we win back lapsed customers?

Which journey is hurting NPS?

How is our brand perceived — and versus competitors?

How do we get more positive reviews?

Which segments and personas should we target?

How do we win back lapsed customers?

Which journey is hurting NPS?