EMPLOYEE EXPERIENCE

Listen across the employee journey — not once a year.

From application to retention, one platform hears every comment, understands it and turns it into action — so the people you want to keep, stay.

SurveysWhatsAppVoice AIAI Insights & Predictive Analytics

Request a Demo → See how it works ↓

EMPLOYEE JOURNEY eNPS 24 ▲ 5 CityStyle · Store teams · Last 90 days

31 Application

28 Interview

22 Hiring

9 Onboarding

22 ∞ Growth, career & retention

“In my first week I didn't know who to ask.”

Onboardingnegative

Case resolved · buddy assigned

WHY IT MATTERS

Most of what employees say never reaches a decision.

38%

more likely to report high intent to stay, in organisations that shape the employee experience well.

33%

more likely to report high discretionary effort — going beyond their role.

Three systems, no picture

Surveys, HR data and open comments live in separate systems.

38% and 33%: Gartner, October 2019.

You keep the people who quietly leave not by listening alone — but by understanding and acting.

THE EMPLOYEE JOURNEY

Every touchpoint is a moment to listen.

From the first application to growth, career and retention — every interaction with your organisation can be measured, followed and connected.

Application

How candidates experience your brand

Interview

Fairness, clarity and speed

Hiring

Offer and contract experience

Onboarding

The first weeks that decide retention

∞

Growth, career & retention

Development, recognition, leadership, wellbeing

Ad hoc studies

Training and development, leadership culture, performance reviews, pulse checks, wellbeing and mood tracking.

Internal customer satisfaction

How people rate the teams and colleagues they work with — and the dynamics between departments.

Employee journey programme

Continuous tracking of every touchpoint. It brings the other study types together in one programme.

Covers 01 + 02

01 · LISTEN

Hear every employee, at the moment it matters.

Lifecycle surveys, pulse checks and eNPS — sent at the right time, in the right channel, without tiring anyone out.

Lifecycle surveysHiring and onboarding, leave and role changes, before and after organizational change.
Pulse and periodic measurementeNPS and engagement index, wellbeing and mood, training and review studies.
Internal customer satisfactionRatings by team and by person.
Survey design30+ question types, conditional logic, 50+ languages, your corporate theme — or a full survey from one AI prompt.

Rule-based workflows decide who is asked, how often and at what time of day — with automatic reminders.

Deskless teams, heard too.

Store, field, production and logistics teams answer on WhatsApp or by phone — no desk, no login.

CityStyle People · WhatsApp

Hi Emma, a quick check-in on your first month at Liverpool Riverside. How easy was it to find help when you needed it?

Honestly, the first week was hard. I didn't know who to ask about the till system.

Thanks for telling us. Who helped you most once you found your feet?

Onboarding · negativeNeed: clear contact person

Call ended · 02:48Coded as the call ended

Workload · negativeShift planning · negativeManager support · positive

Voice only Digital first, then voice

AI'S ROLE

Builds the survey, runs the chat and the voice interview.

BUSINESS OUTCOME

Hear the employees who usually stay silent, and raise response rates.

Surveys

Lifecycle, pulse and eNPS surveys in 50+ languages — from a template or one AI prompt.

Learn more

WhatsApp Conversational Interviews

A two-minute chat that deskless teams actually answer.

Learn more

Voice AI Telephony Interviews

A natural phone interview for employees who'd rather talk than type.

Learn more

02 · ANALYZE

One AI engine. Every channel, the same language.

Survey answers, chats, calls and open comments are read by the same AI engine — and coded into the same topics, sentiment, intent, emotion and personas.

COMMENT BREAKDOWN

“My manager is very supportive in everything, but it's still unclear how my career path will progress.”

Manager supportpositive0.92

Career development › Career pathnegative0.89

Intent: concernEmotion: uncertainty

PERSONA Growth-Focused

Wants a clear career path and regular feedback.

Analysis in 50+ languages, from the same topic model.
eNPS scores joined with what people actually say.
New topics are spotted automatically — a person approves them.

Conversation & Text Intelligence

Every conversation, understood — in every channel and language.

One AI engine codes every answer, chat, call and comment into the same topics, sentiment, intent, emotion and personas.

Learn more

03 · INSIGHT

Know what to fix first — and what it's worth.

See which topics pull eNPS down the most, for whom, and why — then ask the data in plain language.

PRIORITY MATRIX · CITYSTYLE · ALL EMPLOYEES · LAST 90 DAYS

Select a critical priority to see its root causes.

Career development

Tenure 1–3 years

AI SUMMARY

Employees talk about unclear promotion criteria and irregular development conversations.

ROOT CAUSES

Unclear promotion criteria41%

No development conversation29%

Limited access to training17%

Estimated eNPS impact if fixed+4.2

Break down by AgeTenureEducationDepartmentRegionStore

Driver analysis shows what moves eNPS.
Attrition risk flagged before people resign.
Recommended actions, with an owner and an expected impact.

AI Insights & Predictive Analytics

Know what to fix first — and who's about to leave.

Driver and journey analysis, summaries, anomaly alerts, predictions and recommended next actions.

Learn more

04 · ACT

Close the loop with every employee.

Critical feedback reaches the right manager at once, becomes a case with an owner and a deadline, and ends with a follow-up to the employee who raised it.

ALERT

Critical feedbackOnboarding

“In my first week I didn't know who to ask.”

Sent to: Store manager, Liverpool Riverside

CASE

Case #2317Assigned to: HR Business PartnerSLA 48hIn progress

RESOLUTION

Employee 360°

CasesSurveysComments

One-to-one meeting held, buddy assigned.Resolved

FOLLOW-UP

Was your issue resolved?★★★★★Automatic report sent

Negative feedback goes straight to the right unit manager.
Critical thresholds are yours to set.
Every case is tracked on the dashboard until it's closed.
A 360° profile for every employee.

Share the findings

Period-on-period reports for every stakeholder — prepared automatically.

H1 2026 vs H2 2025

Experience index78▲3

Satisfaction81▲2

Motivation74▼1

Engagement76▲4

eNPS24▲5

See how workflow and closing the loop work

EMPLOYEE + CUSTOMER

When store teams struggle, customers feel it first.

Employee and customer scores for the same store, branch or team on one dashboard — so you can see how they move together.

MANCHESTER CITY CENTRE · LAST 4 WEEKENDS

STORE TEAM eNPS12▼ 6 Weekend understaffing · negative

“On Saturdays there's one person on the fitting rooms.”

Same store, same weekends

CUSTOMERS Fitting-room queues · negative

Negative 4 weekends in a row

Add weekend fitting-room staff at Manchester City Centre and Liverpool Riverside Owner: Store managers Open case

Staff planning guided by a heat map of customer feedback.
Region, store and team scorecards that show employee and customer results side by side.

See this story on AI Insights & Predictive Analytics More for retail

ONE PLATFORM

One loop instead of three separate tools.

Integrate once, listen continuously

No new set-up project for every new study.

Insight matched with HR data

Results joined with your KPIs and HR data, broken down by region, department, unit and employee.

native integrations

Role-based access

Everyone sees the dashboard that fits their role.

AI text analysis

Comment topics matched with experience scores.

PRIVACY

Honest answers need a safe place to give them.

Role-based access

Role-based access to personal data: each person sees only what their role allows.

Small groups stay hidden

Groups below a minimum size are hidden in reports, so no answer can be traced back to a person.

No personal data required

The whole process runs on Cloud4Feed; sharing employees' personal data is not required.

HOW WE WORK

From announcement to sharing, in four steps.

Where you start

Culture and voice of the employee A problem — e.g. employee turnover A goal — e.g. performance

01
Announce the study
Explain the purpose and the process to employees.
02
Measure
One-off, periodic or continuous — with support for anyone who needs it.
03
Analyse
Turn data into findings, describe where you stand and set an improvement roadmap.
04
Share back
Tell employees what will change, and collect their feedback on it.

The whole process runs on Cloud4Feed.

CUSTOMERS

Employee experience programmes that run on Cloud4Feed.

100+ companies across 15+ industries run their programmes on Cloud4Feed.

FOR HR TEAMS

HR

Why are people leaving — and who might be next?

Leader assessments, engagement surveys and the studies HR teams run every year.

SurveysAI Insights & Predictive Analytics See how

Every insight shows its sources Your team approves every action Role-based access to personal data

Let's close the loop with your people.

A 30-minute walkthrough of an employee programme built around your journey, your teams and the questions you need answered.

Request a Demo → Talk to sales

Request a Demo

EMPLOYEE EXPERIENCE

Listen across the employee journey — not once a year.

From application to retention, one platform hears every comment, understands it and turns it into action — so the people you want to keep, stay.

SurveysWhatsAppVoice AIAI Insights & Predictive Analytics

Request a Demo → See how it works ↓

EMPLOYEE JOURNEY eNPS 24 ▲ 5 CityStyle · Store teams · Last 90 days

31 Application

28 Interview

22 Hiring

9 Onboarding

22 ∞ Growth, career & retention

“In my first week I didn't know who to ask.”

Onboardingnegative

Case resolved · buddy assigned

WHY IT MATTERS

Most of what employees say never reaches a decision.

38%

more likely to report high intent to stay, in organisations that shape the employee experience well.

33%

more likely to report high discretionary effort — going beyond their role.

Three systems, no picture

Surveys, HR data and open comments live in separate systems.

38% and 33%: Gartner, October 2019.

You keep the people who quietly leave not by listening alone — but by understanding and acting.

THE EMPLOYEE JOURNEY

Every touchpoint is a moment to listen.

From the first application to growth, career and retention — every interaction with your organisation can be measured, followed and connected.

Application

How candidates experience your brand

Interview

Fairness, clarity and speed

Hiring

Offer and contract experience

Onboarding

The first weeks that decide retention

∞

Growth, career & retention

Development, recognition, leadership, wellbeing

Ad hoc studies

Training and development, leadership culture, performance reviews, pulse checks, wellbeing and mood tracking.

Internal customer satisfaction

How people rate the teams and colleagues they work with — and the dynamics between departments.

Employee journey programme

Continuous tracking of every touchpoint. It brings the other study types together in one programme.

Covers 01 + 02

01 · LISTEN

Hear every employee, at the moment it matters.

Lifecycle surveys, pulse checks and eNPS — sent at the right time, in the right channel, without tiring anyone out.

Lifecycle surveysHiring and onboarding, leave and role changes, before and after organizational change.
Pulse and periodic measurementeNPS and engagement index, wellbeing and mood, training and review studies.
Internal customer satisfactionRatings by team and by person.
Survey design30+ question types, conditional logic, 50+ languages, your corporate theme — or a full survey from one AI prompt.

Rule-based workflows decide who is asked, how often and at what time of day — with automatic reminders.

Deskless teams, heard too.

Store, field, production and logistics teams answer on WhatsApp or by phone — no desk, no login.

CityStyle People · WhatsApp

Hi Emma, a quick check-in on your first month at Liverpool Riverside. How easy was it to find help when you needed it?

Honestly, the first week was hard. I didn't know who to ask about the till system.

Thanks for telling us. Who helped you most once you found your feet?

Onboarding · negativeNeed: clear contact person

Call ended · 02:48Coded as the call ended

Workload · negativeShift planning · negativeManager support · positive

Voice only Digital first, then voice

AI'S ROLE

Builds the survey, runs the chat and the voice interview.

BUSINESS OUTCOME

Hear the employees who usually stay silent, and raise response rates.

Surveys

Lifecycle, pulse and eNPS surveys in 50+ languages — from a template or one AI prompt.

Learn more

WhatsApp Conversational Interviews

A two-minute chat that deskless teams actually answer.

Learn more

Voice AI Telephony Interviews

A natural phone interview for employees who'd rather talk than type.

Learn more

02 · ANALYZE

One AI engine. Every channel, the same language.

Survey answers, chats, calls and open comments are read by the same AI engine — and coded into the same topics, sentiment, intent, emotion and personas.

COMMENT BREAKDOWN

“My manager is very supportive in everything, but it's still unclear how my career path will progress.”

Manager supportpositive0.92

Career development › Career pathnegative0.89

Intent: concernEmotion: uncertainty

PERSONA Growth-Focused

Wants a clear career path and regular feedback.

Analysis in 50+ languages, from the same topic model.
eNPS scores joined with what people actually say.
New topics are spotted automatically — a person approves them.

Conversation & Text Intelligence

Every conversation, understood — in every channel and language.

One AI engine codes every answer, chat, call and comment into the same topics, sentiment, intent, emotion and personas.

Learn more

03 · INSIGHT

Know what to fix first — and what it's worth.

See which topics pull eNPS down the most, for whom, and why — then ask the data in plain language.

PRIORITY MATRIX · CITYSTYLE · ALL EMPLOYEES · LAST 90 DAYS

Select a critical priority to see its root causes.

Career development

Tenure 1–3 years

AI SUMMARY

Employees talk about unclear promotion criteria and irregular development conversations.

ROOT CAUSES

Unclear promotion criteria41%

No development conversation29%

Limited access to training17%

Estimated eNPS impact if fixed+4.2

Break down by AgeTenureEducationDepartmentRegionStore

Driver analysis shows what moves eNPS.
Attrition risk flagged before people resign.
Recommended actions, with an owner and an expected impact.

AI Insights & Predictive Analytics

Know what to fix first — and who's about to leave.

Driver and journey analysis, summaries, anomaly alerts, predictions and recommended next actions.

Learn more

04 · ACT

Close the loop with every employee.

Critical feedback reaches the right manager at once, becomes a case with an owner and a deadline, and ends with a follow-up to the employee who raised it.

ALERT

Critical feedbackOnboarding

“In my first week I didn't know who to ask.”

Sent to: Store manager, Liverpool Riverside

CASE

Case #2317Assigned to: HR Business PartnerSLA 48hIn progress

RESOLUTION

Employee 360°

CasesSurveysComments

One-to-one meeting held, buddy assigned.Resolved

FOLLOW-UP

Was your issue resolved?★★★★★Automatic report sent

Negative feedback goes straight to the right unit manager.
Critical thresholds are yours to set.
Every case is tracked on the dashboard until it's closed.
A 360° profile for every employee.

Share the findings

Period-on-period reports for every stakeholder — prepared automatically.

H1 2026 vs H2 2025

Experience index78▲3

Satisfaction81▲2

Motivation74▼1

Engagement76▲4

eNPS24▲5

See how workflow and closing the loop work

EMPLOYEE + CUSTOMER

When store teams struggle, customers feel it first.

Employee and customer scores for the same store, branch or team on one dashboard — so you can see how they move together.

MANCHESTER CITY CENTRE · LAST 4 WEEKENDS

STORE TEAM eNPS12▼ 6 Weekend understaffing · negative

“On Saturdays there's one person on the fitting rooms.”

Same store, same weekends

CUSTOMERS Fitting-room queues · negative

Negative 4 weekends in a row

Add weekend fitting-room staff at Manchester City Centre and Liverpool Riverside Owner: Store managers Open case

Staff planning guided by a heat map of customer feedback.
Region, store and team scorecards that show employee and customer results side by side.

See this story on AI Insights & Predictive Analytics More for retail

ONE PLATFORM

One loop instead of three separate tools.

Integrate once, listen continuously

No new set-up project for every new study.

Insight matched with HR data

Results joined with your KPIs and HR data, broken down by region, department, unit and employee.

native integrations

Role-based access

Everyone sees the dashboard that fits their role.

AI text analysis

Comment topics matched with experience scores.

PRIVACY

Honest answers need a safe place to give them.

Role-based access

Role-based access to personal data: each person sees only what their role allows.

Small groups stay hidden

Groups below a minimum size are hidden in reports, so no answer can be traced back to a person.

No personal data required

The whole process runs on Cloud4Feed; sharing employees' personal data is not required.

HOW WE WORK

From announcement to sharing, in four steps.

Where you start

Culture and voice of the employee A problem — e.g. employee turnover A goal — e.g. performance

01
Announce the study
Explain the purpose and the process to employees.
02
Measure
One-off, periodic or continuous — with support for anyone who needs it.
03
Analyse
Turn data into findings, describe where you stand and set an improvement roadmap.
04
Share back
Tell employees what will change, and collect their feedback on it.

The whole process runs on Cloud4Feed.

CUSTOMERS

Employee experience programmes that run on Cloud4Feed.

100+ companies across 15+ industries run their programmes on Cloud4Feed.

FOR HR TEAMS

HR

Why are people leaving — and who might be next?

Leader assessments, engagement surveys and the studies HR teams run every year.

SurveysAI Insights & Predictive Analytics See how

Every insight shows its sources Your team approves every action Role-based access to personal data

Let's close the loop with your people.

A 30-minute walkthrough of an employee programme built around your journey, your teams and the questions you need answered.

Request a Demo → Talk to sales

Listen across the employee journey — not once a year.

Most of what employees say never reaches a decision.

Three systems, no picture

Every touchpoint is a moment to listen.

Application

Interview

Hiring

Onboarding

Growth, career & retention

Ad hoc studies

Internal customer satisfaction

Employee journey programme

Hear every employee, at the moment it matters.

Deskless teams, heard too.

Surveys

WhatsApp Conversational Interviews

Voice AI Telephony Interviews

One AI engine. Every channel, the same language.

Conversation & Text Intelligence

Know what to fix first — and what it's worth.

PRIORITY MATRIX · CITYSTYLE · ALL EMPLOYEES · LAST 90 DAYS

Career development

AI Insights & Predictive Analytics

Close the loop with every employee.

ALERT

CASE

RESOLUTION

FOLLOW-UP

Share the findings

When store teams struggle, customers feel it first.

One loop instead of three separate tools.

Integrate once, listen continuously

Insight matched with HR data

Role-based access

AI text analysis

Honest answers need a safe place to give them.

Role-based access

Small groups stay hidden

No personal data required

From announcement to sharing, in four steps.

Where you start

Announce the study

Measure

Analyse

Share back

Employee experience programmes that run on Cloud4Feed.

HR

Let's close the loop with your people.

Listen across the employee journey — not once a year.

Most of what employees say never reaches a decision.

Three systems, no picture

Every touchpoint is a moment to listen.

Application

Interview

Hiring

Onboarding

Growth, career & retention

Ad hoc studies

Internal customer satisfaction

Employee journey programme

Hear every employee, at the moment it matters.

Deskless teams, heard too.

Surveys

WhatsApp Conversational Interviews

Voice AI Telephony Interviews

One AI engine. Every channel, the same language.

Conversation & Text Intelligence

Know what to fix first — and what it's worth.

PRIORITY MATRIX · CITYSTYLE · ALL EMPLOYEES · LAST 90 DAYS

Career development

AI Insights & Predictive Analytics

Close the loop with every employee.

ALERT

CASE

RESOLUTION

FOLLOW-UP

Share the findings

When store teams struggle, customers feel it first.

One loop instead of three separate tools.

Integrate once, listen continuously