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REACTIVATE · SMART RETENTION MANAGEMENT
01 Listen · AI-Powered Engagement

Win back the customers who went quiet.

ReActivate reaches your lapsed customers with personalised AI voice calls and WhatsApp conversations — most valuable customers first — and delivers the offer, booking or invitation that brings them back. Every return purchase is tracked to the campaign.

Request a Demo → See a campaign run ↓
Most valuable customers first
ReActivate Your favourite is running low ● Running Voice WhatsApp
Live call · Hannah R. · Gold Ended · 0:46
Call completed ✓ · 0:46
Hannah 0:27Oh, nice. Can I use it online too?
AI agent 0:31Yes — in any CityGlow store or online, for the next 14 days.
Hannah 0:36Great, send it over.
AI agent 0:39Done — it's on its way by text. Have a lovely day, Hannah!
✓ Coupon GLOW-7741 sent by SMS
TODAY
Contacted1,240
Reached812
Offer accepted357
Redeemed so far41
NEXT IN QUEUE
#4Priya S.GoldVoice
#5Mark T.SilverWhatsApp
#6Daniel O.SilverWhatsApp
Voice, WhatsApp — or both Every coupon tracked to the purchase
  • Value-ranked audiences
  • Voice & WhatsApp, 50+ languages
  • Coupons, bookings, registrations
  • ROI tracked per campaign

One platform for every win-back conversation.

Reach customers who've gone quiet with a reason to come back — an offer, an appointment or an invitation.

Win-back offers

Personalised coupons and news

Offer lapsed customers a coupon or tell them what's new, matched to what they used to buy.

Coupon GLOW-7741 · sent ✓
VoiceWhatsApp
Appointments

Book them back in

Invite customers to in-store services and book a time slot during the conversation.

Free skin consultation · Thu 15 Oct, 11:30 ✓
VoiceWhatsApp
Event registrations

Fill the room

Invite customers to launches and members' evenings and register them on the spot.

Spring skincare launch · 2 guests registered ✓
VoiceWhatsApp

From a quiet customer list to a return visit.

Define who to reach, set up the campaign once, and follow every contact and every return purchase — all inside your Cloud4Feed panel.

  1. 1

    Define your audience

    Build rules on your customer and transaction data, or upload a list. See the audience size as you go.

    Last purchase > 6 months Category: Fragrance Spend 12 m > £150
    ~18,400 customers
  2. 2

    Configure the campaign

    Choose channels, voice and tone, offers and timing. Test it on your own phone before launch.

    ChannelsVoice + WhatsApp
    ToneFriendly
    Offer3 coupon tiers
    CallsMon–Sat 10:00–19:00
  3. 3

    Track the results

    Follow every conversation live and see what each campaign brings back, per channel.

    Redeemed · 284
Win-back journeys are part of closing the loop → Workflow & Closing the Loop

Reach your most valuable customers first.

Choose who to reach from your own data. ReActivate scores every customer by value — and, if you switch it on, by churn risk — so the best offers go to the customers who matter most.

AUDIENCE · YOUR FAVOURITE IS RUNNING LOW

Who to reach

~18,400 customers
AND
AND
+ Add rule
Consent preview Voice consent 11,920 WhatsApp consent 15,310
32% of this audience is also in 'Spring skincare launch' — consider a cooldown. Review overlap →
Source · Customer and transaction data · refreshed nightly
Successful contacts target: 1,200

Who's reached first

Model retrained monthly
RankCustomerValue Churn risk Tier
1 Hannah R. ●●●●● High Gold
2 Olivia K. ●●●●● High Gold
3 Tom B. ●●●●● Medium Gold
4 Priya S. ●●●●● High Gold
5 Mark T. ●●●●● Medium Silver
Why Hannah is #1
Last purchase · 9 months ago Spend (12 m) · £214 Usual category · Fragrance
Value ●●●●● Churn risk · High =Priority #1 · Gold 20%

Value and churn risk are blended into one priority order. Switch churn scoring off to rank by value only.

Coupon tiers

Codes uploaded · 1,240 · all unique ✓
Gold · 20% off 10% of contacts · Voice
→
Silver · 15% off 30% of contacts · WhatsApp
→
Bronze · 10% off 60% of contacts · WhatsApp

The most valuable coupons go to your most valuable customers. Each tier can use its own channel. If codes run out, the campaign pauses and tells you.

Who to target first comes from churn prediction, not guesswork → AI Insights & Predictive Analytics

A real conversation — not a broadcast.

The AI agent talks with each customer in their own language, answers their questions in your brand's voice and delivers the coupon, booking or registration before the conversation ends.

Hannah R. · Tue 11:20 · 0:46 · Completed ✓

Gold · 20%
Call completed ✓ · 0:46
0:00 AI agent Hello, am I speaking with Hannah? Identity confirmed
0:02 Hannah Yes, speaking.
0:04 AI agent Hi Hannah, I'm CityGlow's AI assistant. This call is recorded. Do you have a minute? We've saved something for you. AI disclosedRecording notice
0:13 Hannah Sure, go ahead.
0:15 AI agent You last picked up Amber Nights about nine months ago, so it may be running low. We'd like to give you 20% off your next bottle. Shall I text you the code? From purchase history
0:27 Hannah Oh, nice. Can I use it online too?
0:31 AI agent Yes — in any CityGlow store or online, for the next 14 days. Question answered
0:36 Hannah Great, send it over.
0:39 AI agent Done — it's on its way by text. Have a lovely day, Hannah! SMS sent
SMS AFTER THE CALL · 11:21 CityGlow: Your 20% code is GLOW-7741 — valid in store and online until 20 Oct.
Redeemed · Riverside store · Sat 10 Oct, 14:12 · £68.00 · Voice ✓

Mark T. · WhatsApp · 12:05

Silver · 15%
Approved opening message AI conversation
CityGlowBusiness account
Hi Mark, it's CityGlow. It's been a while — we've saved something for you. This chat is recorded to improve our service.12:05
Not interested
Show me 12:41 ✓✓
Your Cedar & Sage may be running low — here's 15% off your next bottle, in store or online.12:41
Do you have a smaller size? 12:43 ✓✓
Yes, the 30 ml is in stock at the Riverside store and online. Shall I send your code?12:43
Yes please 12:44 ✓✓
YOUR CODE GLOW-5203 15% off · valid until 20 Oct
Coupon delivered in chat ✓

Customers can ask questions and get their code right in the chat.

Channel plan

If a WhatsApp message can't be delivered, call instead — only with voice consent
Send details by SMS after every successful call
Languages · 50+ · the agent switches to the customer's language
ENTRDE50+

Use one channel or both. Customers who call back the number that called them reach the same AI agent, which picks up the same campaign.

Handled in the moment

Customer I'm at work, can you call me later?
AI agent Of course — would 6 pm today suit you?
→ Callback booked · 18:00
LOGGED ON THE CONTACT
11:20Asked to call later
·Callback booked · 18:00
·Same offer kept for her

Every outcome is logged — nobody is contacted against their wishes.

Collecting feedback rather than making offers? → WhatsApp Conversational Interviews · Voice AI Telephony Interviews

Measure what comes back — not just who answered.

Follow every contact live, compare channels and campaigns, and see the revenue that returning customers bring — matched to the campaign through each customer's unique coupon code.

RESULTS FROM REACTIVATE CAMPAIGNS
15×15×higher conversion than bulk SMS campaigns
9×+9×+return on investment
~90%~90%lower cost than a call-centre campaign
Based on ReActivate customer campaigns. Results vary by brand, audience and offer.
Your favourite is running low · Running · Day 3 ▾
CSV PDF
Contacted 3,420
Reached 2,236
Offer accepted 1,012
Redeemed 284
In progress now 6

By channel

VoiceWhatsApp
640 1,596
318 694
96 188
ReachedAcceptedRedeemed

Both channels, this campaign

WhatsApp journey

Sent2,100
Delivered2,040
Read1,880
Replied1,596
Coupon delivered694
Hannah R. · Voice · 0:46 Coupon sent ✓ Redeemed ✓ View transcript

Return on investment

Revenue from returning customers £24,880
Return visits 296
Average spend £84.05
Campaign ROI 4.6×
COMPARE CAMPAIGNS
Opening A · warm 142 redeemed vs Opening B · direct 118 redeemed Cloned for A/B test

How each sale is counted

  1. 1Code GLOW-7741 sentTue 6 Oct, 11:20 · Voice
  2. 2Redeemed · Riverside storeSat 10 Oct, 14:12 · £68.00
  3. 3Attributed to “Your favourite is running low”Voice

Every customer gets their own code, so each return purchase is matched to the campaign and channel that earned it — within the coupon's validity window.

Built for KVKK and GDPR — on every call and every message.

Consent, the do-not-contact list and legal calling hours are checked automatically before every contact. Disclosures can't be removed, and nothing launches until every check passes — designed for KVKK and GDPR.

Ready to run?

9 of 9 checks passed ✓
  • ✓ Conversation script complete
  • ✓ WhatsApp opening message approved
  • ✓ Audience approved
  • ✓ Consent data available
  • ✓ Do-not-contact list synced today
  • ✓ Caller ID assigned
  • ✓ Voice selected
  • ✓ Enough coupon codes for every tier
  • ✓ Customer scores ready
Test before you launch Last test call · Tue 10:52 · 1:04 · transcript reviewed ✓

Edit a running campaign and it pauses first; pause any time and calls in progress finish politely.

Consent, per channel

Hannah R. Voice consent ✓WhatsApp consent ✓Do-not-contact ✓Not contacted in the last 7 days ✓ → OK to contact
Customer #48213 Voice consent ✕WhatsApp consent ✓ → WhatsApp only

Disclosures you can't remove

“This call is recorded for quality and service improvement.”Added to every call · can't be edited
“This chat is recorded to improve our service.”Added to every WhatsApp conversation

Calling rules

Calling daysMon–Sat
Calling hours10:00–19:00
Attempts3, every 2 h
VoicemailHang up, no message
Caller IDYour own number
Cooldown between campaigns7 days
Legal calling limits are always enforced.
AdminCampaign managerViewerDesigned for KVKK and GDPR
CONNECTED PLATFORM

Part of one customer platform.

03 · INSIGHT Churn risk · High

AI Insights & Predictive Analytics

Know what to fix first — and who's about to leave. Learn more → → 04 · ACT ✓Loop closed

Workflow & Closing the Loop

Close the loop with cases, alerts and win-back journeys. Learn more → → 04 · ACT

Integrations & SDK

Native integrations, open API and Web & Mobile SDK. Learn more →

More AI-Powered Engagement

WhatsApp Conversational Interviews →Hear from the customers email and SMS miss. Voice AI Telephony Interviews →Give your survey a voice.

Bring your quiet customers back.

In a 30-minute walkthrough, we'll set up a sample campaign — and our AI agent will call your phone.

Request a Demo → Talk to sales
Already a Cloud4Feed customer? Add ReActivate to your plan →
↺Loop closed
Case resolved by the team
Case #4821 opened · Ops · SLA 48hLoop closed ✓
Installation scheduling — +2.1 NPS if fixed
Cloud4Feed
See full platform overview →
FEEDBACK SOURCES
Surveys Reputation Management & Social Listening Call Quality Monitoring Product & Competitive Intelligence
AI-POWERED ENGAGEMENT
WhatsApp Conversational Interviews Voice AI Telephony Interviews ReActivate — Smart Retention Management
INTELLIGENCE & ANALYTICS
Conversation & Text Intelligence AI Insights & Predictive Analytics
See all solutions →
SOLUTION AREAS
Customer Experience Employee Experience Market Research
BY INDUSTRY
Retail & E-Commerce Hospitality & Travel Finance & Insurance Automotive Telecom Healthcare Utilities Public Sector
BY DEPARTMENT
Marketing Customer Experience Department Customer Services HR Product Management Market Research
Customers
Resources
BlogIdeas and practice in CX, EX and research.→GuidesHow to measure and act on NPS, CSAT, CES and more.→Reports & E-booksOriginal research, free to read.→
Customer stories →Browse all resources →
Pricing
Why Cloud4FeedOne platform instead of five point tools. About UsWho we are and what we believe. PartnershipResell, implement or integrate Cloud4Feed. ContactTalk to sales, support or our team.
Request a Demo
See full platform overview →
FEEDBACK SOURCES
Surveys Reputation Management & Social Listening Call Quality Monitoring Product & Competitive Intelligence
AI-POWERED ENGAGEMENT
WhatsApp Conversational Interviews Voice AI Telephony Interviews ReActivate — Smart Retention Management
INTELLIGENCE & ANALYTICS
Conversation & Text Intelligence AI Insights & Predictive Analytics
See all solutions →
SOLUTION AREAS
Customer Experience Employee Experience Market Research
BY INDUSTRY
Retail & E-Commerce Hospitality & Travel Finance & Insurance Automotive Telecom Healthcare Utilities Public Sector
BY DEPARTMENT
Marketing Customer Experience Department Customer Services HR Product Management Market Research
Customers
Resources
BlogGuidesReports & E-books
Customer stories →Browse all resources →
Pricing
Why Cloud4FeedOne platform instead of five point tools. About UsWho we are and what we believe. PartnershipResell, implement or integrate Cloud4Feed. ContactTalk to sales, support or our team.
Request a Demo
Cloud4Feed

Insights. Connect. Growth.

hello@cloud4feed.com Istanbul, Türkiye

Platform

Platform Overview Surveys Reputation Management & Social Listening Call Quality Monitoring Product & Competitive Intelligence WhatsApp Conversational Interviews Voice AI Telephony Interviews ReActivate — Smart Retention Management Conversation & Text Intelligence AI Insights & Predictive Analytics

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Resources

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