MARKET RESEARCH

Solution area

Concept, brand and category studies — on one AI engine.

Run concept and brand studies from a single AI prompt, benchmark every product against its rivals from marketplace reviews, and let the same AI engine read every answer and every review — in 50+ languages.

Request a Demo → See the three studies ↓

ASKED · Concept test

CityBrew Oat Cold Brew · 3 concepts · 1,200 responses

ABarista at home58%

BLess sugar, same kickLeads64%

CPlant-powered mornings41%

Same AI engine

TopicsSentimentEmotionPersonas

SAID · Category reviews

CityHome Glide 5 vs. Rival A · Rival B

Glide 5Rival ARival B

Navigation & mapping88 · 76 · 70

Suction on carpets84 · 79 · 71

Pet hair & tangling62 · 81 · 66

Concept B leads on purchase intent · Glide 5 trails Rival A on pet hair by 19 points

4,860 open-ended answers coded 18,420 reviews · 6 SKUs · 4 sources

WHAT YOU CAN RUN

Concept, brand and category studies on the same engine.

Ask the market with surveys, listen to it through product reviews — and read both with one AI engine.

CONCEPT

Concept & message tests

Find the idea worth launching before you spend on it.

Product and pack concepts
Claims and messages
Ad and name tests

See concept studies ↓

BRAND

Brand health & U&A

Track awareness, image and usage against your competitors.

Awareness-to-loyalty funnel
Brand image vs. competitors
Always-on listening between waves

See brand studies ↓

Category & product studies

See how every product stacks up against its rivals — attribute by attribute.

Attribute-level rival benchmarks
Category language and unmet needs
After-launch tracking

See category studies ↓

01 · ASK

From one prompt to a field-ready questionnaire.

Start from a ready-made U&A or brand image template — or describe your study in one sentence and let AI draft the questionnaire. Then refine it with display logic, skip logic and piping, in 50+ languages.

GENERATIVE AI SURVEY BUILDER

Concept test for a new oat-milk cold brew. Three concepts. Coffee drinkers aged 18–34 in the UK and Türkiye. Measure purchase intent, uniqueness and believability, and ask why.

Screener

Concept exposure

Concept scores

Open-ended: why?

Profile

Questionnaire ready 14 questionsEnglish + TurkishLogic set

TEMPLATES U&ABrand imageBrand healthAd test

CONCEPT RESULTS · CITYBREW OAT COLD BREW

Concept results for three concepts

Purchase intent (top-2 box)	58%	64%	41%
Uniqueness	52	47	61
Believability	71	66	49

WHY? · CONCEPT B

“Less sugar”positive38% of mentions

“Strong taste”positive22% of mentions

“Price worry”negative14% of mentions

Concept B leads on intent. Test a price point next — “price worry” is the top negative.

BRAND HEALTH · CITYBREW VS. BRAND X, BRAND Y

CityBrewBrand XBrand Y

FUNNEL · % OF TARGET AUDIENCE

72%

81%

64%

Aware

41%

48%

30%

Considered

26%

35%

18%

Tried

11%

17%

Buy regularly

Biggest drop for CityBrew: Considered → Tried

BRAND IMAGE · 0–100

Tastes like café coffee

Good value

Natural ingredients

For people like me

0100

Wave 3 of 4 · Quarterly tracker

Reach respondents where they already are

EmailSMSQRWeb linkMobile appWhatsAppVoice AI

WhatsApp interview

Why would you buy Concept B?

It sounds nice.

What sounds nice about it — the taste, the sugar or something else?

Less sugar but still strong. I'd swap my usual one.

One AI follow-up on vague answers — qualitative depth in a quantitative study.

Calling · Turkish · Question 4 of 9

Voice only Digital first, then voice

An AI voice agent asks your questions in the respondent's language; open answers are coded as the call ends.

Surveys

Ask the right question, to the right person — in minutes.

NPS, CSAT and journey surveys from templates or one AI prompt, in 50+ languages and every channel.

Learn more

WhatsApp Conversational Interviews

Hear from the customers email and SMS miss.

Learn more

Voice AI Telephony Interviews

Give your survey a voice.

Learn more

02 · LISTEN

Every product review, a category study that never stops.

Cloud4Feed collects reviews from marketplaces and your own store, matches them to each SKU and reads them with an attribute model built for the category — then benchmarks every attribute against rival products.

Marketplaces: AmazonTrendyolHepsiburadaYour online store 18,420 reviews · 6 SKUs · last 90 days

ATTRIBUTE BENCHMARK · ROBOT VACUUMS & MOPS

Hover a cell for its mentions.

Attribute scores for Glide 5, Rival A and Rival B with share of voice
Attribute	Glide 5	Rival A · R9	Rival B · Max	Share of voice
Suction on carpets	84	79	71	14%
Pet hair & tangling	62	81	66	17%
Navigation & mapping	88	76	70	19%
Obstacle avoidance	71	83	58	9%
Mopping	58	64	72	8%
Battery run time	79	74	69	11%
App & connectivity	66	85	61	12%
Noise	74	70	77	5%
Value for money	81	68	84	5%

DEFENDNavigation & mapping, Suction on carpets

FIX FIRSTPet hair & tangling, App & connectivity

WHY RESEARCHERS USE IT

Check what your survey measured against what buyers say.

Survey: brush satisfaction 74Reviews: pet hair & tangling 62

Learn the category's language before you write the questionnaire.

“sucks up everything”“keeps getting tangled”“found every room”“app keeps dropping”

Track perception after launch — week by week.

Glide 5 Pro · Self-empty dock 61 → 78 · 8 weeks

NEW ISSUE“App keeps disconnecting” after firmware 2.4 · +240% in 7 days

A MODEL FOR EACH CATEGORY

Cleaning performance

Suction on carpets & rugs Pet hair pick-up Hair tangling on brushes negative

Navigation & mapping App & smart home Purchase & service kept out of product scores

Suggested from 18,420 reviews · Edited by your team

A robot vacuum is judged on suction and mapping — a drink on taste and price. Delivery and seller issues are kept apart.

Product & Competitive Intelligence

See how every product stacks up — attribute by attribute.

Marketplace and store reviews read with a category model and benchmarked against rival products.

Learn more

02 · LISTEN · BETWEEN WAVES

Your tracker shows where you stand. Listening shows what moved in between.

Brand studies run in waves. Social listening runs every day — follow your brand, your rivals and the category conversation between waves, read by the same AI engine as your survey answers.

CITYBREW · BRAND X · BRAND Y · LAST 13 WEEKS

CityBrewBrand XBrand YNet sentiment index

Wave 2 · Considered 38% Wave 3 · Considered 41%

MENTION STREAM

Instagram

“Switched to the CityBrew oat one, way less sweet than I expected.”

Taste — positiveSugar — positive

TikTok

“Brand X is cheaper this month but tastes burnt tbh.”

Price — positiveTaste — negativeBrand X

Forum

“Can't find CityBrew in my local shop anymore.”

Availability — negative

Sources: InstagramTikTokXForums & complaint sites

WHAT YOU TRACK

BRANDSCityBrew · Brand X · Brand Y

PRODUCTSOat Cold Brew

CATEGORY KEYWORDSoat cold brew · cold brew · iced coffee

LANGUAGESEnglish · Turkish

EMERGING IN THE CATEGORY

“Protein coffee”▲ +65% in 4 weeks

An idea for your next concept test.

“Oat milk”● steady

“Cans vs. bottles”▲ +22%

Reputation Management & Social Listening

Every review, mention and comment — answered from one place.

One inbox, one Reputation Score, competitor benchmarks and AI replies in your brand voice.

Learn more

03 · ANALYZE

What you ask and what they say, coded the same way.

Survey open ends and product reviews run through the same AI engine — so no one hand-codes thousands of answers, and every insight shows the answers behind it.

SURVEY ANSWER CityHome post-purchase survey · Glide 5 owner · NPS 6

Love the maps, but the brush is a hair magnet with our dog.

SAME CODE

Navigation & mapping — positive Hair tangling on brushes — negative Persona: Pet owner

2 sources · same attribute · same score

MARKETPLACE REVIEW Lena K. · ★★★★★ · Verified purchase

Brilliant mapping — it found every room on the first run. But with two cats I'm cutting hair off the brush every other day.

4,860 open-ended answers coded 37 themes 1 new theme sent for review: “Dock smell”

Conversation & Text Intelligence

Every conversation, understood — in every channel and language.

Learn more

04 · INSIGHT

Ask your study a question. Get the answer with its sources.

SEGMENT AgeCountryUsage frequencyPersona

Which concept wins with 18–24 year-olds — and why?

Concept B leads with 18–24s (purchase intent 69% vs. 55% for A). Open answers point to “less sugar” and “still strong”. Concept C stands out on uniqueness but loses on believability.

Based on 412 responses · 3 open-ended questionsView answers →

PERSONAS

Health-conscious switcher34%

Café loyalist41%

Value seeker25%

EXECUTIVE SUMMARY

Concept B is the strongest launch candidate.
Price is the main barrier — test two price points.
Biggest brand drop: Considered → Tried.

AI Insights & Predictive Analytics

Know what to fix first — and who's about to leave.

Learn more

FOR RESEARCH TEAMS

Less admin in every study. More time for the story.

The questions research teams ask us most — and where the answer lives.

Can I build the questionnaire faster?

Start from a template or one AI prompt; refine with logic and piping.

Learn more

How do I reach respondents on the channel they actually use?

Email, SMS, QR and web — plus WhatsApp and AI voice calls.

Learn more

Who codes 10,000 open-ended answers?

The AI engine — in 50+ languages, with a person approving new themes.

Learn more

Can I add product and competitor data to my study?

Marketplace reviews, matched to each SKU and benchmarked against rivals.

Learn more

What research teams track with Cloud4Feed

Time in field

Response rate

Time to code open ends

Time to report

Every insight shows its sources Your team approves every action Role-based access to personal data

Bring your next study. We'll run it on one engine.

A 30-minute walkthrough with your category, your questionnaire and your markets.

Request a Demo → Talk to sales

Request a Demo

MARKET RESEARCH

Solution area

Concept, brand and category studies — on one AI engine.

Request a Demo → See the three studies ↓

ASKED · Concept test

CityBrew Oat Cold Brew · 3 concepts · 1,200 responses

ABarista at home58%

BLess sugar, same kickLeads64%

CPlant-powered mornings41%

Same AI engine

TopicsSentimentEmotionPersonas

SAID · Category reviews

CityHome Glide 5 vs. Rival A · Rival B

Glide 5Rival ARival B

Navigation & mapping88 · 76 · 70

Suction on carpets84 · 79 · 71

Pet hair & tangling62 · 81 · 66

Concept B leads on purchase intent · Glide 5 trails Rival A on pet hair by 19 points

4,860 open-ended answers coded 18,420 reviews · 6 SKUs · 4 sources

WHAT YOU CAN RUN

Concept, brand and category studies on the same engine.

Ask the market with surveys, listen to it through product reviews — and read both with one AI engine.

CONCEPT

Concept & message tests

Find the idea worth launching before you spend on it.

Product and pack concepts
Claims and messages
Ad and name tests

See concept studies ↓

BRAND

Brand health & U&A

Track awareness, image and usage against your competitors.

Awareness-to-loyalty funnel
Brand image vs. competitors
Always-on listening between waves

See brand studies ↓

Category & product studies

See how every product stacks up against its rivals — attribute by attribute.

Attribute-level rival benchmarks
Category language and unmet needs
After-launch tracking

See category studies ↓

01 · ASK

From one prompt to a field-ready questionnaire.

GENERATIVE AI SURVEY BUILDER

Concept test for a new oat-milk cold brew. Three concepts. Coffee drinkers aged 18–34 in the UK and Türkiye. Measure purchase intent, uniqueness and believability, and ask why.

Screener

Concept exposure

Concept scores

Open-ended: why?

Profile

Questionnaire ready 14 questionsEnglish + TurkishLogic set

TEMPLATES U&ABrand imageBrand healthAd test

CONCEPT RESULTS · CITYBREW OAT COLD BREW

Concept results for three concepts

Purchase intent (top-2 box)	58%	64%	41%
Uniqueness	52	47	61
Believability	71	66	49

WHY? · CONCEPT B

“Less sugar”positive38% of mentions

“Strong taste”positive22% of mentions

“Price worry”negative14% of mentions

Concept B leads on intent. Test a price point next — “price worry” is the top negative.

BRAND HEALTH · CITYBREW VS. BRAND X, BRAND Y

CityBrewBrand XBrand Y

FUNNEL · % OF TARGET AUDIENCE

72%

81%

64%

Aware

41%

48%

30%

Considered

26%

35%

18%

Tried

11%

17%

Buy regularly

Biggest drop for CityBrew: Considered → Tried

BRAND IMAGE · 0–100

Tastes like café coffee

Good value

Natural ingredients

For people like me

0100

Wave 3 of 4 · Quarterly tracker

Reach respondents where they already are

EmailSMSQRWeb linkMobile appWhatsAppVoice AI

WhatsApp interview

Why would you buy Concept B?

It sounds nice.

What sounds nice about it — the taste, the sugar or something else?

Less sugar but still strong. I'd swap my usual one.

One AI follow-up on vague answers — qualitative depth in a quantitative study.

Calling · Turkish · Question 4 of 9

Voice only Digital first, then voice

An AI voice agent asks your questions in the respondent's language; open answers are coded as the call ends.

Surveys

Ask the right question, to the right person — in minutes.

NPS, CSAT and journey surveys from templates or one AI prompt, in 50+ languages and every channel.

Learn more

WhatsApp Conversational Interviews

Hear from the customers email and SMS miss.

Learn more

Voice AI Telephony Interviews

Give your survey a voice.

Learn more

02 · LISTEN

Every product review, a category study that never stops.

Marketplaces: AmazonTrendyolHepsiburadaYour online store 18,420 reviews · 6 SKUs · last 90 days

ATTRIBUTE BENCHMARK · ROBOT VACUUMS & MOPS

Hover a cell for its mentions.

Attribute scores for Glide 5, Rival A and Rival B with share of voice
Attribute	Glide 5	Rival A · R9	Rival B · Max	Share of voice
Suction on carpets	84	79	71	14%
Pet hair & tangling	62	81	66	17%
Navigation & mapping	88	76	70	19%
Obstacle avoidance	71	83	58	9%
Mopping	58	64	72	8%
Battery run time	79	74	69	11%
App & connectivity	66	85	61	12%
Noise	74	70	77	5%
Value for money	81	68	84	5%

DEFENDNavigation & mapping, Suction on carpets

FIX FIRSTPet hair & tangling, App & connectivity

WHY RESEARCHERS USE IT

Check what your survey measured against what buyers say.

Survey: brush satisfaction 74Reviews: pet hair & tangling 62

Learn the category's language before you write the questionnaire.

“sucks up everything”“keeps getting tangled”“found every room”“app keeps dropping”

Track perception after launch — week by week.

Glide 5 Pro · Self-empty dock 61 → 78 · 8 weeks

NEW ISSUE“App keeps disconnecting” after firmware 2.4 · +240% in 7 days

A MODEL FOR EACH CATEGORY

Cleaning performance

Suction on carpets & rugs Pet hair pick-up Hair tangling on brushes negative

Navigation & mapping App & smart home Purchase & service kept out of product scores

Suggested from 18,420 reviews · Edited by your team

A robot vacuum is judged on suction and mapping — a drink on taste and price. Delivery and seller issues are kept apart.

Product & Competitive Intelligence

See how every product stacks up — attribute by attribute.

Marketplace and store reviews read with a category model and benchmarked against rival products.

Learn more

02 · LISTEN · BETWEEN WAVES

Your tracker shows where you stand. Listening shows what moved in between.

Brand studies run in waves. Social listening runs every day — follow your brand, your rivals and the category conversation between waves, read by the same AI engine as your survey answers.

CITYBREW · BRAND X · BRAND Y · LAST 13 WEEKS

CityBrewBrand XBrand YNet sentiment index

Wave 2 · Considered 38% Wave 3 · Considered 41%

MENTION STREAM

Instagram

“Switched to the CityBrew oat one, way less sweet than I expected.”

Taste — positiveSugar — positive

TikTok

“Brand X is cheaper this month but tastes burnt tbh.”

Price — positiveTaste — negativeBrand X

Forum

“Can't find CityBrew in my local shop anymore.”

Availability — negative

Sources: InstagramTikTokXForums & complaint sites

WHAT YOU TRACK

BRANDSCityBrew · Brand X · Brand Y

PRODUCTSOat Cold Brew

CATEGORY KEYWORDSoat cold brew · cold brew · iced coffee

LANGUAGESEnglish · Turkish

EMERGING IN THE CATEGORY

“Protein coffee”▲ +65% in 4 weeks

An idea for your next concept test.

“Oat milk”● steady

“Cans vs. bottles”▲ +22%

Reputation Management & Social Listening

Every review, mention and comment — answered from one place.

One inbox, one Reputation Score, competitor benchmarks and AI replies in your brand voice.

Learn more

03 · ANALYZE

What you ask and what they say, coded the same way.

Survey open ends and product reviews run through the same AI engine — so no one hand-codes thousands of answers, and every insight shows the answers behind it.

SURVEY ANSWER CityHome post-purchase survey · Glide 5 owner · NPS 6

Love the maps, but the brush is a hair magnet with our dog.

SAME CODE

Navigation & mapping — positive Hair tangling on brushes — negative Persona: Pet owner

2 sources · same attribute · same score

MARKETPLACE REVIEW Lena K. · ★★★★★ · Verified purchase

Brilliant mapping — it found every room on the first run. But with two cats I'm cutting hair off the brush every other day.

4,860 open-ended answers coded 37 themes 1 new theme sent for review: “Dock smell”

Conversation & Text Intelligence

Every conversation, understood — in every channel and language.

Learn more

04 · INSIGHT

Ask your study a question. Get the answer with its sources.

SEGMENT AgeCountryUsage frequencyPersona

Which concept wins with 18–24 year-olds — and why?

Concept B leads with 18–24s (purchase intent 69% vs. 55% for A). Open answers point to “less sugar” and “still strong”. Concept C stands out on uniqueness but loses on believability.

Based on 412 responses · 3 open-ended questionsView answers →

PERSONAS

Health-conscious switcher34%

Café loyalist41%

Value seeker25%

EXECUTIVE SUMMARY

Concept B is the strongest launch candidate.
Price is the main barrier — test two price points.
Biggest brand drop: Considered → Tried.

AI Insights & Predictive Analytics

Know what to fix first — and who's about to leave.

Learn more

FOR RESEARCH TEAMS

Less admin in every study. More time for the story.

The questions research teams ask us most — and where the answer lives.

Can I build the questionnaire faster?

Start from a template or one AI prompt; refine with logic and piping.

Learn more

How do I reach respondents on the channel they actually use?

Email, SMS, QR and web — plus WhatsApp and AI voice calls.

Learn more

Who codes 10,000 open-ended answers?

The AI engine — in 50+ languages, with a person approving new themes.

Learn more

Can I add product and competitor data to my study?

Marketplace reviews, matched to each SKU and benchmarked against rivals.

Learn more

What research teams track with Cloud4Feed

Time in field

Response rate

Time to code open ends

Time to report

Every insight shows its sources Your team approves every action Role-based access to personal data

Bring your next study. We'll run it on one engine.

A 30-minute walkthrough with your category, your questionnaire and your markets.

Request a Demo → Talk to sales